Similar to push ads, in-page push is a web adaption of a push notification. This gives them the same non-intrusive ad visibility as a push ad but with the freedom to work on all browsers and platforms including iOS.
What's the difference between normal and In-page push
Unlike push notifications, in-page push doesn't requires the user to subscribe to see the ad.
Works on all devices
Because of display nature, in-page push can be viewed from any device
In-page push is displayed through the webpage rather than as a device notification.
Benefits of Push Notifications
Similar to push notifications, in page push appears in the corner of the screen to all website visitors across all browsers and devices.
With a simple test, you can see this new ad format has the same high performance as its corresponding counterpart.
In-page push is apart of the website allowing the targeting of all devices including IOS.