Magic Marketing Tips And Tricks - What They Don't Teach You In Business School
So you've finally graduated from business school, and now you're ready to take on the big, bad world of entrepreneurship? Great!
My hat's off to you! However, there are some things that you'll never learn in school.
Therefore, we've put together the following quick guide on the five most essential tricks and tips they don't teach you in business school.
People Don't Buy Products; They Buy Brands
Whether you're selling shoes and athletic gear or billion-dollar tech solutions, nobody is ever going to give you a single dollar if they're never heard of your company before.
Case in point?
Even those who've never drunk a can of soda probably know who Coca-Cola is; even the techno-geeks who rarely leave their computer chairs known who Nike is!
It's because these companies have spent billions of dollars on building their brands, creating memorable logos, and refining themselves so that even those who don't buy their products at least know their names.
Branding is crucial! It's not only part of marketing your products or services to the world…
It's how consumers will see you, know you, and think about you.
People Love Storytelling
For millennia, human beings have been storytellers. It's in our genetics, and our blood flows with the knowledge and understanding of our history.
And to this day, modern consumers love hearing a good story.
That's why storytelling should be an essential part of every marketing campaign.
When a brand takes the time to create a powerful story, especially those that highlight the customer of the hero of that story, it makes their products or service so much more relatable.
For instance, most people don't know what a flux capacitor is.
But if I told you an eloquent story about how the flux capacitors that I sell are being used for good and making the lives of your fellow human beings that much better, you'd be interested in learning more about them!
People Won't Buy From You If They Don't Need To
This point is simple; even with the prettiest web design, logos, and graphics, if people don't need your product, they will not buy it.
That's why it's crucial to ensure that your products or services are in demand before taking them to market.
That doesn't mean that you absolutely must be the only brand out there selling that particulate product or service.
But unless people need it, you're going to struggle to make sales, only to find yourself in the annals of failed businesses eventually.
People Aren't As Successful As They Seem
I guarantee that you've seen the cover of Forbes magazines and wished that you were that young entrepreneur who just made their first million.
And while lofty dreams and aspirations are great, it's essential to realize that most people aren't as successful as they seem.
That entrepreneur with a million dollars probably spent years working without taking a weekend off. They probably now carry hundreds of thousands of dollars in operating costs, and they probably go to bed each night just as stressed out as they were when they woke up.
The lesson here is that you should never compare yourself to others, especially not those you see on the covers of magazines.
Even successful people struggle every day to make it through!
What They Don't Teach You In School
Whether in college or university, business school is excellent for teaching you all sorts of practical information about the business world that you're about to be a part of.
But there are some things that your professor won't teach you!
That's why it's crucial to keep an open mind, to learn as much as you can each day of the week, and to persevere no matter how tough things get!
After all, as the old saying goes, every cloud has a silver lining!