Back arrow

Casino Offers: How to promote them

Casino Offers: How to promote them

Casino Offers: How to promote them

In this article we will explain you everything to start running casino offers. We will solve the most common questions, we will explain the different casino offers, plus the best traffic to use.

Q: What are casino's offers?

Casino offers come in all types and sizes and they cover all kinds of gambling. However, the main objetive of the game is to get high-value players into casinos. Here are some of the most popular casino games available:

Q: Which are the most popular casino games available? Wich are the commons games in casino for Media Buying?

Here are some of the most popular casino games: 

  1. Virtual Slots
  2. Poker
  3. Betting sites
  4. Lotteries
  5. Bingo

The virtual slots give the opportunity to win multiple times each spin, with symbols being matched diagonally as well as horizontally. The result is bigger bets and more chances for affiliates to profit and that also means more chances for the player to win. For this reason there are many offers.

Betting sites are becoming more popular these days, especially since the growth of fixed bets where you can use free betting offers to generate additional revenue. The goal of companies with these offers is to gain long-term customers. There is a lot of competition but these are the most credible offers, you can also take advantage of important matches or events to focus your creativity in that direction.


Bingo is a popular gambling game that is often associated with old ladies. However, bingo can be enjoyed by people of all ages, and it provides a chance to win small prizes relatively easily.

Q: Which country (GEO) should I start my first casino campaigns in?

Because gambling is illegal in many parts of the world, it can be tricky to know where to target your offers. There are a few key factors to consider when you are choosing:

  • First of all, make sure that online gambling is legal in the country.
  • Search for countries with big populations and high incomes.

With these two points, some good countries for gambling affiliate offers are Canada, Germany, some parts of the USA, and the United Kingdom. The USA is a good GEO to start with, but you have to keep in mind that there are states where promoting casino offers is prohibited. Therefore, when you launch your offer you will have to blacklist these states.

What States can you gamble in?

We leave you the list of US States where gambling is prohibited.

  • New Jersey
  • Pennsylvania
  • Illinois
  • Michigan
  • Virginia
  • Colorado
  • Tennessee
  • Indiana
  • West Virginia
  • Lowa
  • New Hampshire
  • Nevada
  • Oregon
  • Rhode Island
  • Montana
  • Delaware
  • Wyoming
  • Arizona
  • New York

Q: How many creatives per ad push notification do I have to use?

With Pushground you there is no maximum of creatives ,but you have to consider that every additional creative will increase your test budget. That is the reason we recommend starting your campaign with a minimum of three and a maximum of eight creatives. 

In most traffic sources you will have restrictions on the content or the creativities. Keep in mind that against more restrictions they apply best traffic are providing you. We recommend for these offers to use a clear logo of what is being promoted, some cards, dice, diana... and a detailed image of the product. 

Q: Is it better to use pre-landing pages or to directly link to the offer?

In this vertical is typical to use pre-landing pages to generate attraction. The purpose of the pre-landing page is to demonstrate with a free game that online casinos are easy money and attractives. Normally after passing it the user will get a bonus when registering or making a deposit. The goal would be that the user wanted to continue playing, which would mean that it would become a lead.

We leave you here how to create pre-landers that boost conversions 

Download PDF

Recent articles