2023 is still at the beginning, and several exciting sports events have already passed – the Australian Open, Super Bowl, and Six Nations Tournament are already in history.
Today we will look at what critical sporting events are coming up and how we can profit from them as affiliates.
Why are sports events good for affiliate marketers?
Sports events are excellent opportunities for affiliate marketers to make money because they offer a large audience of passionate and engaged fans who are often looking for related products and services.
Here are some reasons why sports events are good for affiliate marketers:
- High Interest and Engagement: Sports fans are typically highly passionate about their favorite teams, players, and events, which means they are more likely to be interested in products and services related to those topics. They may be looking for merchandise, tickets, travel packages, betting services, or other items related to the sport or event.
- Large and Targeted Audiences: Sporting events can attract massive audiences, either in person or through broadcast or streaming services. This provides affiliate marketers with a large and targeted audience, so they can promote their products and services.
- Timely Opportunities: Sporting events regularly have specific schedules and timelines, which means that affiliate marketers can plan their promotions around these events. This can include pre-event promotions, in-event promotions, and post-event promotions.
- Partnership Opportunities: Many sports teams, leagues, and events have partnerships with businesses and brands. Affiliate marketers can take advantage of these partnerships by promoting the associated products and services to their audience.
How media buyers and affiliate marketers can make money from sports events?
There are several ways in which affiliate marketers can make money from sports events:
- Affiliate marketers can sign up for affiliate programs with sports-related brands and businesses. They can then promote the products or services and earn a commission on any sales that result from their promotion.
- Affiliate marketers can use display advertising, such as banner ads or push notifications, to promote their products and services.
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- Sports-related products and services can be promoted through sponsored content, such as blog posts or social media posts.
- An affiliate marketer can use social media platforms, such as Instagram or Twitter, to promote products or services related to sports events. By partnering with sports-related brands, they can earn money through sponsorships, affiliate commissions, or both.
Sporting events provide affiliate marketers with a variety of opportunities to promote products and services to a passionate and engaged audience. Affiliate marketers can earn significant revenue by taking advantage of these opportunities while providing value to their audience.
What big sporting events are coming up?
- World Baseball Classic from 08.03 to 21.03.
The World Baseball Classic (WBC) is an international baseball tournament that takes place every four years, featuring teams from around the world.
The tournament attracts a large and diverse audience, including both casual fans and dedicated baseball enthusiasts. Here are some reasons why the WBC is interesting for affiliates and how they can make money from it:
- Niche Market: Baseball is a popular sport, but the WBC represents a specific niche within the broader baseball market. This can be advantageous for affiliates, as they can focus their promotions and content on the specific interests and needs of this audience, potentially leading to higher engagement and conversion rates.
- Betting and Gaming: Sports betting and online gaming are popular among baseball fans, and the WBC provides affiliates with opportunities to promote these products and earn commissions on resulting sales. Many sports betting and online gaming platforms offer promotions and bonuses during the WBC, which affiliates can leverage to increase conversions and earnings.
- Merchandise and Apparel: The WBC attracts a diverse range of fans from around the world, many of whom are interested in purchasing merchandise and apparel related to the tournament. Affiliates can partner with retailers and online stores to promote WBC-related products and earn commissions on resulting sales.
- Travel and Hospitality: The WBC involves teams from around the world, and many fans travel to attend the tournament in person. This presents opportunities for affiliates to promote travel and hospitality-related products, such as flights, hotels, and rental cars, to fans attending the tournament.
2. World Snooker Championship from 15.04 to 01.05
The World Snooker Championship is one of the most important snooker tournaments in the world. It attracts a lot of snooker fans. Affiliates can make money from the World Snooker Championship, and here is some advice on how:
- Dedicated audience: The World Snooker Championship attracts a dedicated audience of snooker enthusiasts, who are highly engaged and interested in the sport. Affiliates have the opportunity to reach a passionate and committed audience with relevant promotions and content.
- The World Snooker Championship is broadcast on television and online, both on streaming and pay-per-view. Affiliates can promote streaming and pay-per-view services that let fans watch the tournament live and earn commissions on subscriptions or sales that result.
- Snooker enthusiasts often purchase their equipment and accessories, such as cues, cases, and chalk. Using the passion and dedication of the World Snooker Championship audience to drive increased engagement and conversions, affiliates can promote relevant products and earn commissions on resulting sales
3. French Open from 28.05 to 11.06
The French Open is a major tennis tournament that takes place annually at the Roland Garros Stadium in Paris, France.
It is one of the four Grand Slam tournaments, along with the Australian Open, Wimbledon, and the US Open.
The French Open attracts a big and eager audience of tennis fans from around the world, making it an attractive opportunity for affiliate marketers.
There are a variety of products and services related to the French Open that can be promoted by affiliates – promotions and bonuses from sports betting and online gaming platforms during the tournament are always a good idea.
Affiliates could earn commissions on sales of merchandise and apparel related to the French Open, such as tennis racquets, shoes, and clothing. Additionally, travel and hospitality offers, such as tickets to the tournament or hotel and flight packages to Paris, could be promoted.
They could also promote tennis training programs, lessons, and coaching services, leveraging the interest generated by the tournament to attract new clients.
4. UEFA Champions League Final 10.06
The UEFA Champions League Final is an annual football match that brings together the top club teams from across Europe. It is one of the most highly anticipated events in the football calendar, attracting a massive global audience.
The Champions League Final is an excellent opportunity for affiliates to reach a highly involved and devoted audience of football fans.
There are many products and services that affiliates can promote, including sports, betting and online gaming, merchandise, and apparel.
Affiliates can earn significant commissions and drive increased engagement and conversions by capitalizing on the massive visibility and popularity of the Champions League Final.
5. Asian Football Confederation Asian Cup from 16.06 to 16.07
The AFC Asian Cup is a quadrennial international football tournament for national teams from Asia. The tournament is organized by the Asian Football Confederation and is one of the most prestigious football competitions in the region. The winner of the AFC Asian Cup earns a spot in the FIFA Confederations Cup, which is held the year before the FIFA World Cup.
When promoting the AFC Asian Cup event with push notification campaigns, media buyers and affiliates should target countries in the Asian region, where interest in football and the tournament is likely to be high.
Specifically, media buyers could consider targeting countries such as China, Japan, South Korea, Iran, and Saudi Arabia, which have large populations and strong traditions of football.
These countries have also been successful in the AFC Asian Cup in the past and have a passionate and engaged fan base, making them ideal targets for promotion.
Additionally, media buyers could consider targeting other countries in the region, such as the United Arab Emirates, where the tournament has been held in the past and has generated significant interest and excitement among local fans.