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How to Build a Website

How to Build a Website


We hope your business is growing and your profits are reaching star numbers.

In today’s article we will continue with the education series for new webmasters and affiliates, and you’ll learn how to create a business website and how to monetize it. 

First of all, what is a website? 

According to Technopedia A website is a collection of publicly accessible, interlinked Web pages that share a single domain name

Every page is a single HTML document and all of them are connected via hyperlinks, so the user can easily navigate through them. 

But then, is a prelander also a website? 

Yes, it is. A stand-alone one-page website designed only for one purpose, but still, it’s a website.

In order to create your own website, you’ll need: 

  • Time 
  • Skills
  • Money - to buy a hosting, diamond and cover SEO and design costs.

Let’s look at these components in more detail. 


Whether it’s a website or a pre-landing page, you’re going to need some skills to create it. 

  • Basic HTML language knowledge - The HyperText Markup Language (HTML) is the standard markup language for documents designed to be “read” by a web browser. It can be assisted by other languages such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
  • CSS - Cascading Style Sheets (CSS) is a style sheet language used for describing the presentation of a document written in a markup language such as HTML. With the help of CSS, the developer can enable the separation of presentation and content, including layout, colours, and fonts. Basic CSS knowledge will also be useful when building your website.
  • JavaScript - is the dominant client-side scripting language of the Web, with 97% of websites using it for this purpose. All major web browsers (Chrome, Safari, Mozilla, Opera, etc.) have a built-in JavaScript engine that executes the code on the user's device.

But let’s be clear - we know that not all of you are coders, and that’s why we’ll give you some resources that will help you learn the basics of coding first. 

  1. W3School - it’s one of the best places you can read, learn and exercise your new coding skills - HTML, CSS, and JS lessons are free, well-explained, and short - in our opinion, even a completely newbie can learn HTML basics very fast using only their explanations and lessons. 
  2. FreeCodeCamp - is another useful resource where you can learn HTML and CSS for free. 
  3. The Programming Hub App - a useful app that will help you build your first site - HTML and CSS courses are free now. Also, they have free courses about SEO and Google Search ads, so with one free app, you will cover almost everything you need to know about making money online. 

Whether you’re a media buyer or a webmaster, our advice is to learn the basics of HTML, CSS and JS at least. It will save you money from paying somebody else, and these skills will for sure be helpful in a wide range of situations. There will be times when you’ll need a simple coding task to be done, and instead of hiring a freelancer, you’ll be able to do it yourself. 

Pro-tip: After learning front-end languages, it is a good idea to start learning back-end ones (PHP) - it will help you to automate your work and save you time and money. 

There’s also alternative options, like using already made templates from a CMS (Content Management System) instead of building your site from scratch. 

Wordpress is one of them - and possibly the most popular among all CMS platforms in the world - it is written in PHP and uses a MySQL database

Let’s take a look at its pros and cons: 


  • User friendly - its interface is very intuitive and can be used by everyone, even a total newbie.
  • Free - you can use WordPress for free. From you can download  and use the latest stable versions.
  • Open-source software - WordPress is licensed under the GNU General Public Licence (GPL), meaning it isn’t owned by a single company or entity. Hundreds of developers and users collaborate and contribute to the software to make it better.
  • Highly customisable with themes - WordPress themes provide the design and layout of your website. With a click, you can change the entire look of your website by applying a new WordPress theme. Unfortunately, the nicest ones are not free, but full happiness doesn’t exist.
  • A big community of developers - The WordPress community has a reputation for being incredibly welcoming, helpful, and innovative - for sure somebody will help answer your questions or will make a custom plugin according to your needs. 


  • Lots of Plugins For Additional Features are needed - if you want to add features to your new website, you will have to search for plugins on WordPress. Some plugins are free and others are not. Sometimes, the plugins found are not supported by new WordPress versions.
  • Frequent Theme and Plugin Updates - you must keep updating your themes and plugins, otherwise, your nice-looking site suddenly can stop working.
  • Slow Page Speed - WordPress is still a slow platform due to all the added plugins, over-saturated databases, and codebases. This is very important for every affiliate and media buyer and maybe that is the main reason WordPress is not recommended for landing page creation, especially when you run push, pop, or banner traffic. 
  • WordPress's vulnerability - Due to the popularity of WordPress, it is the main target for hackers and spammers. Even if you download all the security plugins WordPress offers, it is often not enough to keep your website safe.

Our advice: to use WordPress only for building sites with more than one page. For single-page landing pages, it is far better to make them on HTML, CSS, and JS. To learn more about landing pages, read here.

What kind of sites can you use Wordpress for? 

For pretty much everything - from starting your blog, to building a professional looking adult video tube site. 

Here are some ideas for sites that are profitable:

  1. Blogs - on your blog you can share thoughts, recipes, reviews, and media. You can monetize it by affiliate links or selling the traffic to Google AdSense/Pushground push ads. 
  2. E-commerce sites - sell every legal good via your e-commerce site. To bring traffic to the online store, you can promote it by push ads and Facebook paid ads. 
  3. Business websites - nowadays, many affiliate networks want to work only with companies, so use WordPress and build a website for your new organisation - our advice is to keep it clean from any ads.
  4. Forum website - you can even build a forum on WordPress. In 2022 forums are still alive and can make you a sweet profit - from paid membership to selling traffic. 
  5. E-learning website - sell courses online, track your student’s progress or upload the educational materials, etc.
  6. Adult Videos Tube - with literally a few clicks, you can create your adult tube site and embed a thousand videos from the most popular competitors. We recommend this script - it has 12 adult WordPress plugins, general themes, and niche themes.
  7.  Adult Sites Review Website - want to be an adult affiliate, but you are sick of casual dating offers? No problem. With Maddos directory review theme for WordPress, you can promote every paid site in every category and take a commission from every sale that they will make with your traffic. 

Something else you’ll need to think about is, where to host your website. Whether it’s a WordPress website or a custom HTML, our advice is to host it on a VPS, because the cheap VPS is better than cheap shared hosting plans, and you’ll have full control over your server and your data.

Pro-tip: Always do a backup on your site. It is vital if you have been hacked and need to restore the data. 

What name should you choose for your new website domain? 

Always use a name related to the niche that you will promote. For example, if you are  selling phone cases in the UK, your domain can be something like

Pro-tip: always search for old, expired domains that match your niche. Domains with history can help your site to rank up in the Search Engines faster than the freshly registered domains.

At this point, we already have a website, a hosting and a domain. 

What should you do now? 

The hardest part is coming - you need to bring traffic to your website/landing page. 

There’s 2 ways of doing that. 

  1. Slow - start ranking your site with SEO methods - link building, content creation, speed page optimization, etc. 
  2. Fast - buy paid traffic and simply send traffic to your website. 

Pro-tip: if you want to buy traffic, don't send it directly to your websites - your goal is not just making visitors, your goal is to make sales or leads, and you will need a good landing page for that.

Luckily for you have so many options here:

  • Push Ads - they’re cheap and can be very effective if you are using it the right way. In Pushground you have a personal Account Manager, who’s going to help you from the very beginning of the process. 
  • Search Engines like Google or Bing - the traffic is more expensive but depending on your service/product it can bring you more quality. 
  • Social networks - Facebook, TikTok, Pinterest, Twitter - are also great traffic sources. 
  • Links on third-party sites - other sites will send you traffic but be careful, you need only targeted traffic, do not spend your money on traffic that will not make you money. 

Last stage - monetising your site. Depending on what you’re offering, there are different ways to monetize it. 

Mainstream Sites (not adult oriented):

  1. Selling your products or services
  2. Selling somebody else products or services and getting a commission for it (affiliate marketing).
  3. Lead generation - collect your visitor's emails, phones, and other personal information and sell it to third parties (you have to inform your visitors about that).
  4. Selling traffic - sell your traffic to different platforms - Google or Bing, native platforms like Outbrain or Taboola, etc.
  5. Sell links to other webmasters like you - do not use middlemen, sell your traffic yourself and keep all the profit.

Adult-oriented sites:

  1. Promote dating services, paid sites with adult content, or any other adult related stuff
  2. Selling traffic to adult traffic networks - don't forget, you can sell this traffic to Google or Bing, so you have to find other buyers.
  3. Links selling - a lot of adult webmasters are searching for links trading for SEO purposes and it is easy to make a deal with them.

That’s all for today! 

We hope you’re one step closer to finding a good website opportunity! 

See you next week!

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